Whether you are face to face or talking online, the way you communicate with your clients is crucial for your business.  By finding ways to relate to them, this will help you better understand the changing market of insurance.  This is especially important when it comes to social media.

According to the SoMeffect blog, as you participate in the Social Media revolution, you will find it important to focus on the quality of your audience.  The only reason having thousands of followers or fans is valuable is when you target your specific niche in Social Media.  The power lies in the niche by finding the core of your targeted audience, providing you with higher rewards and payoff.

The following tips will help you target your niche audience:

1. Followers: find the followers that are key to your market. (On Twitter, see who is using hashtags most often. On Facebook, you might have to friend some people in your industry. On LinkedIn, participate in industry groups. Etc.)
2. Following: follow people key in your niche market – many times they follow/friend you back
3. Tagging: most platforms allow you tags or categories for querying – choose them wisely!
4. Associate: connect to industry associations in your niche and interact  with them
5. Links: make links in your online community cyclical (keep audience in your social media)
6. Engage: find ways to engage with leaders already in your niche market
7. Innovate: do something different (yet applicable) to your target audience to stand out
8. Participate: in online discussions that are pertinent to your niche market
9. Respond: to content your clients and colleagues are posting
10. Publish: get published online with trade journals and magazines in your niche market

These tips are just the beginning of how to better target your niche audience.  Finding an audience in the Insurance Social Networking world may seem difficult, but doing research and connecting with the community your business is located in will aid in your growth.  Engaging your followers and building long lasting relationships with them will result in exponential success!