Whether your agency has been blogging for years or you are just starting out, it never hurts to quickly glance through a list of tips. The Insurance Bloggers at Zywave have 100 quick tips—just brief enough to give you a little motivation. A creative spark, if you will.

1. Post weekly, if not daily
2. Use the season to your advantage—seasonal topics are a hit!
3. Use long-tail keywords
4. Create an infographic
5. Go local by blogging about a community event
6. EVEN BETTER: Organize/Attend an event and write a recap blog post
7. Create sub-headings for easy reading and scannability
8. Use bold and italics
9. Create your own images using a free and easy tool, such as Pic Monkey
10. Blog about your niche
11. Showcase your customer service in a post
12. Start a post series (containing at least 3-5 posts)
13. Incorporate a video instead of an image
14. Use bulleted lists
15. Use tags and categories to organize posts
16. Write posts about insurance discounts
17. Relate insurance to a classic movie
18. Enable comments
19. Always comment BACK
20. Read other blogs for inspiration
21. Promote your blog posts on social media
22. Create an editorial calendar
23. Post a recipe – an office favorite, of course
24. Use at least 300 words
25. Use keywords in your titles
26. Be CREATIVE with your title
27. Bookmark your blogs on Digg and StumbleUpon
28. Vlog (video blogging)
29. Have a sense of humor
30. Write “Top 10” lists
31. Delete spam comments to keep a professional image
32. Research, research, research
33. Determine your audience
34. Showcase your agency with Employee Spotlights
35. PROOFREAD to avoid careless errors and remain professional
36. Sign your name to build a writing reputation (if there are multiple bloggers)
37. Highlight company news
38. Make a “Monthly Round-Up” Post
39. Include CALLS TO ACTION
40. Don’t be afraid to promote your agency
41. Learn from fellow agency bloggers
42. Link to past posts if you have the opportunity to do so
43. Ask a business partner to guest post
44. Don’t be afraid to experiment
45. Hold a contest and promote it through your blog
46. Invite readers to comment in the closing sentence
47. Handle negative comments and feedback graciously rather than deleting
48. Use pop culture references
49. Ask your customers what their FAQs are and put together a Q&A post
50. Avoid acronyms and technical terms—explain them
51. Get involved in a charity and promote it
52. Write from personal experience
53. Use user feedback from popular posts for future posts
54. Read up on celebrities—you may be able to use their crazy antics to make a boring insurance policy interesting and fun!
55. Read other blogs for inspiration
56. Establish a weekly theme (Example: Insurance Tip Tuesdays)
57. Share company wins
58. Brand your agency as the experts
59. Measure successes by looking at Google Analytics for your blog
60. Promote your blog better on Facebook
61. Schedule your posts in advance to avoid “forgetting” a day/week
62. Keep a notepad handy—you never know when creativity will strike
63. Avoid fluff
64. Keep paragraphs short and sweet
65. Tease future blog posts to keep readers coming back
66. Look through past e-mails from clients—did they have a question? Blog about it!
67. Add a Top Posts page to your linkbar to suggest your greatest pieces
68. Tweet a link to your blog once a week
69. Brainstorm blog topics as a team
70. Head to Twitter to see what topics are trending
71. Show that your agency cares with safety-focused posts
72. Block off time on your calendar for creative thinking/blog writing
73. Keep posts positive
74. Make your agency’s content marketing like a satisfying meal
75. Focus on blog content rather than blog growth—growth comes with quality content
76. Add a link to your agency’s blog to your email signature
77. Be authentic
78. Never plagiarize—for any reason
79. Feature a Partner on your blog
80. Write content for each stage of the buying cycle
81. Use proper grammar for professionalism
82. Write for humans first, search engines second
83. Peer editing
84. Write an insurance “pop quiz” post
85. Share client testimonials
86. Client Spotlight (if you receive permission)
87. Make a collage from company outing pictures
88. Hold an inside contest—employee who has a blog post with the highest monthly traffic wins a gift card
89. See what is working on your social media sites to inspire blog topics
90. Create a step-by-step guide for the claims process
91. Create a home inventory guide/list for your clients
92. Write to educate
93. Write a book review
94. Link to your blog in a press release
95. Excite your readers with the use of exclamation points—balance is key
96. Blog outside for a change of scenery
97. Use the best timing judgment when publishing a post
98. Link to high-quality sources and articles
99. Never give up
100. Have fun!