Email marketing is an art. Take a second to think about your own personal life, and how many emails you simply delete from your inbox. What makes you delete them? Is it the subject line? Is it the content? The truth is, if you do not grab your audiences’ attention as soon as they see that email come in, you’ve lost them. This week, we have 20 quick tips to share with you that can help you to draft an engaging, valuable, and successful email campaign. Enjoy!

1. Avoid spammy phrases, such as “Click here for savings!”
2. Include keywords in your subject line where possible
3. Create a compelling subject line
4. Use a bulleted list to get points across for easy readability
5. Avoid a sales pitch—provide value and a solution for your clients
6. Acquire your subscribers trust with genuine, quality content
7. Never send more than one email a week
8. Always include a link back to your VIO
9. Run your message through a spam filter before sending to avoid being marked as spam
10. Experiment with times that you send out emails and make note of what does the best/worst
11. Give a clear call to action
12. Do not use a @noreply email address—make sure it works
13. Do not rent or buy email lists—get the real deal!
14. Update your mailing list often to reach out to the right accounts
15. Use a mobile-friendly email design—narrow and simple graphics
16. Promote your mailing list both on and offline
17. Send targeted emails rather than the same email to the same crowd each time
18. Provide readers with the options to “Refer a Friend” or “Forward the Email”
19. Avoid using too many exclamation points—these may be marked as spam
20. Track and analyze your data—determine your open rate for benchmarking purposes