Have you ever considered guest blogging? We know what you are thinking: “Blogging on someone else’s blog? Why would I do that?” Actually, there are a number of reasons why you should consider writing a blog on someone else’s website. This move is great for your insurance marketing strategy, and I’m here to tell you why!

Here are four benefits of being a guest blogger:

#1: Link building opportunity. If the blog you post on allows a short bio at the end, take advantage! This is the place to link back to your site.

#2: Building relationships. The more you guest post on a blogger’s site, the better and greater relationship you will build with that individual or company! This is a great networking opportunity.

#3: Pick up new fans and followers. Guest blogging can actually help your Twitter and Facebook fan base. If you can link back to your social media site, you are sure to gain a good number of followers and fans.

#4: Brand awareness. Just because you are posting on someone else’s site does not mean your brand will be lost or forgotten. Build awareness towards your brand through your words and content!

Doesn’t guest blogging sound a little better now? Just because you are not posting on your own site doesn’t mean it will not help your marketing and SEO efforts!

If you have been a guest blogger before, tell us about it in the comment section! We would love to hear your experience.