Writers block have you down? Let’s face it: insurance is not always the sexiest blogging topic. Before you feel discouraged and avoid blogging all together, do me and the rest of the Insurance Bloggers a favor. We would like for you to motivate yourself! If you are not quite sure what that means, allow me to clarify…

If you are blogging about an insurance policy, it may seem like researching and discussing the policy in depth is the way to go. Newsflash to all the bloggers out there: no one is going to want to read a blog post that is strictly about a policy! Your blog is the area of your site that should inform but still entertain your readers. Creative posts are going to gain the most traction, views, likes and even re-tweets; all very beneficial to your insurance marketing efforts! How can you go about doing this? Motivate yourself to blog about cooler topics with these tips:

#1: Turn on the news. Watching a half an hour of the news is guaranteed to bring at least 3-5 great blogging topics to mind. If you are not in front of a television, simply go to the USA Today website. Try it out for yourself!

#2: Start “Stumbling Upon” content. Stumble Upon may be a website that college students use to pass the time while in class but it is much more to us bloggers. Choosing a few interesting topics and stumbling websites is a great way to get your creative juices flowing (just try not to get lost in stumbling!)

#3: Read another blog. It never hurts to start following a fellow blogger. See what they are posting and pinpoint what makes their posts so intriguing. Hey- you might learn a thing or two from their techniques!

#4: Turn to pop culture. Did you watch a funny sitcom last night? Maybe you were watching a movie that touched on a lawsuit or a type of insurance. Whatever you may have watched or heard, it is time to start blogging about it! If you don’t think you can relate movies to insurance, think again.

When writing a blog post, it is important to think outside of the box. If not, you are going to be stuck writing the same post over and over again. Trust me- blogging is going to get old very quickly and you may end up dreading it all together if you do not spice up your posts.

So what are you waiting for? Start stumbling and watching movies to kick start your blogging efforts! If you have any ideas to add, feel free to comment!