As an agent, you may be educated in policies, procedures, and claims, but how are your Twitter skills? By now, you know that having an online presence is essential to your own internet marketing success—and this includes getting on board with Twitter. Whether you are just starting off, struggling to keep up, or are simply looking for inspiration, these 50 quick Twitter tips will be useful!
1. Choose an easy to read Twitter handle that clearly reflects your agency (ex: ABCInsAgency)
2. Upload an actual picture of the person tweeting—much more personal than a logo
3. To brand, customize your background design with your logo, colors, etc. by going to Settings>Design
4. Add your website and contact information to your Profile by going to Settings and filling in the appropriate boxes
5. Use bitly.com to clean up and shorten long links, and measure click-throughs
6. Use #hashtags to reach a broader audience (#AutoInsurance)
7. Create your own weekly #hashtag to start a ritual with your fans and followers (#InsuranceTipTuesday)
8. Ask a question to start a conversation
9. Follow local businesses and interact with them
10. Include keywords in your Profile Bio
11. Keep your image professional by minding your spelling and grammar
12. Schedule tweets to provide regular, consistent content throughout the day—Hootsuite is a great tool for this.
13. Respond promptly to Direst Messages and @messages
14. Promote your company blog posts on Twitter using appropriate #hashtags
15. Follow those who interact and follow you
16. Create a content calendar for your social posts to keep track of ideas
17. Tweet funny, shareable content (company created infographics, memes, etc.)
18. Tweet special offers, such as discounts or contests
19. If you have one, link your Instagram account to Twitter and be sure to upload snapshots to both
20. Add value to your tweets
21. Tweet at least 5 times a day to avoid getting lost in your followers’ twitterfeed
22. Retweet (RT) those who you follow—it can boost your social networking efforts
23. RT influential figures in the industry
24. Tweet about local events
25. Link back to your products and services, when appropriate
26. Avoid arguments—Take customer service complaints to Direct Message, email, or phone
27. Follow Friday your most interactive or new followers (#FF)
28. Keep an eye on “Trends” and use them to your advantage
29. Brand your agency’s experience by demonstrating thought leadership in the insurance sector
30. Build relationships with your followers
31. If you share content that is not yours, credit the source if available
32. Tweet a positive and motivational quote (#MotivationalMonday)
33. Write effective, eye-catching Twitter headlines
34. Never ask to be followed—give your audience a reason to follow you
35. Find your Twitter niche, but never be afraid to branch out and add some spontaneity
36. Don’t take an “unfollow” to heart—improve posting and aim for new followers
37. Schedule tweets for the weekend, not just the weekdays
38. Tease upcoming contests, content, or discounts on Twitter to keep users engaged
39. Double check the links that you post to make sure it works
40. Do not write three or even two-part tweets—keep it to 140 characters
41. Clean up your social account every once in a while to keep it current, relevant, and fresh
42. Short tweets stand out—use this to your advantage
43. If you mention a brand in your tweet, be sure to use their @Twitterhandle
44. If you have multiple tweeters in your office, have employees sign their initials after their tweet
45. Twitter can affect your reputation—keep this is mind
46. The best time to tweet: 1PM – 3PM, Monday-Thursday
47. Post a link to any press releases that mention your agency
48. Answer every message—bad or good
49. Seek out customers talking about your agency by searching for your agency’s name or any variations of it
50. Be original
Do you have a Twitter tip to share? Use the hashtag #TwitterTip and interact with others!