Happy New Year from the Insurance Bloggers! Another glorious year has gone by – doesn’t time seem to fly? To get the New Year started with a bang, I have put together a set of fresh content for your blogging and social media efforts. Many of you may have made the resolution to keep up with your fresh content strategy. If this is the case, you are sure to find these tips helpful.

7 Fresh Blog Ideas:

1. The start of the New Year is a great time to remind homeowners and business owners to check in on their coverage and update where necessary.
2. January is National Celebration of Life Month. This is a great chance to blog about staying healthy, active and never taking life for granted. Life insurance can tie in very nicely, too.
3. Write a motivational blog for your readers. Focus on how they can keep their New Years resolutions!
4. Driving safety is still important, especially if there is snowfall in your area. Offer tips and advice.
5. January is National Cervical Cancer Screening Month. This is a great chance to blog about the importance of screening, the possible risk of the disease, statistics and of course, health insurance.
6. Winter sports are in the spotlight this month! January 13-19 is International Snowmobile Safety and Awareness Week… what better time to post about safety?
7. January 14^th is Organize Your Home Day – great post for home insurance, home inventory lists, etc.

7 Fresh Social Media Ideas:

1. CALL TO ACTION: How are you sticking to your New Years resolution?
2. Post a motivating quote that will keep fans and followers on track with their resolution. Example: “With the new day comes new strength and new thoughts.” -Eleanor Roosevelt
3. January is National Soup Month. CALL TO ACTION: Chicken Noodle or Tomato Soup?
4. January 14^th is Dress Up Your Pet Day! Ask fans and followers to submit their pictures. You can even hold a “like” contest… winner gets a gift card.
5. Martin Luther King Day is observed on January 21^st. Post a quote! Example: “Faith is taking the first step even when you don’t see the whole staircase.” -Martin Luther King, Jr.
6. January 23^rd is National Pie Day. CALL TO ACTION: Apple or Blueberry?
7. CALL TO ACTION: What are your predictions for the Super Bowl? Football is always a good topic to tackle (expect a debate!)

If you have made the resolution to blog more or be more social on your agency’s Facebook and Twitter pages, be sure to take advantage of these ideas. Good luck with your resolutions. We hope you stick to them!