Technology has become an integral part of all businesses—large and small—and if your agency has begun to adapt to new technologies available to you, then you’re already on the right track. While there are various mediums of technology out there, social media networks are leading the way when it comes to helping insurance agencies brand, market, and sell to modern consumers. Yet, many local agencies have a hard time getting their feet off the ground.

Specifically, Twitter is one of the most widely used social media platforms out there. With over 500 million registered users, businesses of all kinds have taken advantage of its power and influence to not only find prospects, but market, and then sell to them. However, it’s admittedly much more difficult for smaller-scale companies to tap into, especially when it comes to obtaining new followers, which is key to exposing your brand to new visitors and possible prospects on the web.

Since joining Twitter and setting up your agency’s account, you may have had trouble increasing your number of followers. Getting new followers can be challenging, and sometimes more difficult than acquiring more Facebook “likes.” So how should your agency go about getting Twitter users to follow your account? Try these easy steps for the best results:

1. Follow more accounts: The first thing you should do after setting up your Twitter account is to follow other accounts, including other insurance agencies and professional accounts. If you’re only following around 100 users, we suggest increasing that to at least 200 or 250. The more people you follow, the more chance you have of them following you back. By using Twitter search and looking at who your similar accounts follow, you can easily find new users to follow yourself.

2. Tweet more often: Nobody wants to follow a barren account. If you Tweet less than once a day and the information you’re providing is not useful or relevant to your followers, you will lose followers in addition to not being able to get new ones. Your Tweets should have easy to understand messages and usually provide a link to an interesting story. This is a good way to gain traction.

3. If you have a blog, Tweet it! If you’re constantly updating your agency’s blog, you should always be Tweeting new posts and occasionally Tweeting older ones in case any of your followers missed them. Your blogs may provide solutions to common problems related to your products, so your goal should be providing information and wisdom to your followers!

Twitter is only one form of technology that your local insurance agency should be taking advantage of. Over time we will fill you in on other types of technology your company should use to market and sell to the modern consumer. The modern consumer is using these technologies every single day, so if you’re not adapting then you’re already putting your agency at a disadvantage. Start insurance social networking today!