Google reports that 79% of consumers use a smart phone to shop. This figure includes your potential clients who are browsing for insurance. What are you doing to attract them to your agency? And close sales deals via mobile devices?
Mobile consumers want fast information that they can easily navigate on a small screen. Insurance internet marketing is not just about search engines or social media anymore; it’s about optimizing your whole agency for the mobile consumer, including your producers and CSRs.
The Consumers are Getting Restless
The advancement of technology has led to the death of your customer’s patience. With the Internet at their fingertips, every modern consumer wants easily accessible information to help them make purchase decisions on the spot. When it comes to choosing an insurance agency, mobile customers are concerned with comparisons, customer reviews, and products.
Make it easy for mobile shoppers to find this information and it’s more likely they’ll move through the sales process. Experiment by performing a local insurance agency search on your mobile phone. What comes up for your agency? Your Google Places page? Your website? Your Yelp reviews? If there’s confusing navigation or it takes more than a few screen touches to get to your agency’s contact information, make changes! Keep it simple.
Close Deals on the Go
The beauty of mobile devices, like tablets and iPads, is you can close a sale in one meeting at Starbucks. These devices allow you to meet with a prospect, show them the coverage, close the deal, and get the documents signed in a single get-together. A slideshow presentation is an impressive visual aid to complement a sales pitch and can clearly illustrate the benefits of your agency and the coverage you’re offering.
When you develop a presentation, build the next steps of the sales process—forms, signature pages, information needed—into the last slides to keep the lead moving through the sales process. You may even consider a mobile payment application like Square so you can ask for the money on the spot.
When Do We Want It? NOW!
So, when is the best time to develop a mobile website and create a mobile sales presentation? Right now! You probably noticed when you performed the local agency search on your smart phone that many of your competitors were already optimized.
Your competitors are ready and waiting for the 79% of consumers who want to shop for insurance on their mobile devices. If you don’t implement these changes and start catering to the mobile consumer now, you’re handing off leads to the next guy. Impress the mobile consumer, make it easy for them to purchase on the go, and watch your agency grow.