Everyone browses the internet- whether looking for tips, advice, or just a way to pass the time, 99% of the population will turn to the World Wide Web. People will usually not remember the random site they were on last night looking for cooking tips or marketing advice. However, it is possible! If you are able to engage your readers and offer valuable content, they will come back for more. Being a memorable blogger will take time and effort, but it is worth it!

Here are 5 ways to stay your readers’ radar:

#1: Be easy. Make sure your blog has a good structure or else you will lose your readers’ interest. Make your blog easy to read and scan by using numbered lists/bullets and bold font. Honestly, many readers are scared of paragraphs. If the vital information is hard to find within your post, readers WILL move on to another source.

#2: Be steady. If you update your blog on a daily basis, you will stay on readers’ radar as well as the search engines. If you update monthly, expect a very low fan-base. No one is going to stick around for a random post here and there.

#3: Be creative. No matter how dry of a topic your blog may be about, you can always jazz it up. How on earth can someone make insurance sound sexy? Here’s an idea: try blogging about the different insurance policies that Lady Gaga should have. That should drive some traffic to your site!

#4: Be witty. Why so serious? Yes, your blog should be professional and informative but that doesn’t mean you have to suck the fun out of the post. A professional post that can draw a laugh is an accomplishment. It is memorable and shareable!

#5: Be human. Interacting with your readers plays a huge part in your insurance marketing strategy. If you can build a good relationship with your commenter, they will be sure to check back in with you and your posts.

With these few tips, you are sure to keep your audience coming back for more! Happy blogging!