It seems appropriate to write a blog about giving during the holiday season! Life may seem hectic around the holidays, but that does not mean your insurance marketing strategies should be put on hold. There are plenty of topics to blog about around this time of year. So where should you begin? Well, for one, you should give the gift of advice!

Millions of Americans scan the search engines for the best tips and how-to guides around the holidays. From how to manage stress this season to ways to decorate for the holidays, Americans are constantly searching for answers. This is your cue to start answering! However, there are a few techniques you should look into before you start offering your two cents.

Here are a few ways to effectively give advice in your blog posts:

Do your research. It is important that you are offering valid advice or else any false information may be held against you. You want your readers to see you as a credible source, not just another blogger!

Use a bulleted and bolded list. To make your list stand out, bold your points (just like this list I put together!) Bullets or numbered lists are also helpful. This makes the blog post easier to scan and more much appealing than paragraph form.

Make it short and sweet. Most internet users prefer to scan rather than actually reading the entire post. Keep your lists short to appeal to the masses.

Add a touch of humor. You don’t want the entire post to seem like one big joke, but a little humor is a great way to lure in an audience. A humorous post will be shared more often than a dry one.

Relate with your readers. Be sure to share experiences you have had in order to give the most honest advice.

Ask for feedback. Be sure to ask readers for their feedback. By interacting with your audience, you are sure to keep readers coming back for more.

So what are you waiting for? Give your readers useful holiday tips and shareable content this season!