With Thanksgiving just around the corner, don’t you want to spread some holiday cheer to your customers? As an insurance agency, it is important to keep your audience engaged, especially when using social media. According to SocialMediaToday, recent studies have shown that constant updates on the Facebook newsfeed concerning your brand will increase the amount of users on your page and is more successful than other forms of Facebook advertising.
Therefore, one way to keep your audience engaged and wanting more is by tying the holidays into your posts. The following are some holiday-themed ideas that will put everyone in the holiday spirit:
1. Create a calendar with an engagement initiative that spans a series of days. Reveal something appealing each day, then message your fans about each reveal.
12 Days of Christmas? 8 Days of Hannukah? 31 Days of Social Media? Use the calendar idea and apply it to any holiday, enticing fans to come back and click on your page every single day. Here are some creative ways to maximize engagement:
- provide a new tip or trick each day
- give fans the chance to win a special prize on random days
- reveal a great coupon each day
- publish clues for a contest or other competition
2. If you’re running holiday-themed promotions, keep reminding fans to enter.
Holiday-themed promotions give your fans an exciting and engaging treat. Reach out to your audience to enter, and get them to take action by reminding them when the sweepstakes will end. Reminders also give users additional opportunities to re-post and share with friends.
3. The holidays are full of nostalgia: engage your fans with messages that encourage them to reminisce and share their stories on your page.
Every holiday has its own associated traditions. Take advantage of this commonality between the brand and the audience by asking your fans to reflect on their memories.
4. Help your fans out.
People love to feel like insiders, getting access to exclusive tips or strategic advice. The holidays are a great time to offer season-specific advice about insurance.
5. Show how your company celebrates the holidays.
One of the most successful ways to encourage and grow engagement is to humanize your brand. You can do so by allowing users to see the folks who make your company great.
Taking advantage of these tips will not only help increase your followers, but is will also help bring traffic to your insurance website. By encouraging your customers to get involved and embrace the holiday season, you can humanize your company while having fun with social media!