As an insurance agency, you may find that you are always looking for new ways to get organized. After all, you are a role model for the rest of your staff. If you are not organized, what kind of precedent does that set?

In the insurance industry, one of the most common problems many owners face in these rapidly changing times is the idea of organization as it relates to accountability and responsibility. Your goal is always going to be to drive sales. You want to sell policies, round them out, and retain your current policyholders. You have likely tried a wide variety of insurance marketing solutions. However, with all of the focus you have to put on your policy holders, there may leave little time for organization of those marketing solutions.

Let’s face it, you have a wide array of tasks on your plate:

• Social media marketing
• Content marketing
• SEO
• Local search
• And more…

With all you have to manage, organization is the differentiation between success and failure.

How Can You Organize Your Content Marketing?

Your content marketing strategy is likely one of the heftiest pieces of your inbound marketing strategy. With that said, how can you stay on top of it consistently, and stay organized?

The answer: a marketing calendar, or editorial calendar.

Whether you are re-working your content on your website, writing a blog post, or even managing a social media presence for your agency, you have a lot of information! In the marketing industry, editorial calendars have been found to be the most useful and effective way to manage that – if they are used efficiently.

Here is what you need to know:

• An editorial calendar should include all relevant information that will help map out production of content – this includes more than just due dates and assignee names.
• You should prioritize your calendar with the more urgent tasks based on your agency’s strategy. Is social media presence a more successful venture? Are you looking to build your agency’s expertise through your blog? Prioritize your tasks to match your needs.
• Using an Excel spreadsheet can make things easy for you.

Be sure you include all relevant information. This can include:

1. Who the writer is
2. What the content is for
3. What the content being created is
4. Where the content will be published
5. Why the content needs to be created
6. How the content will be created – curation, original posting, or a compilation of links?
7. Advanced promotion strategy ideas

Another added bonus to utilizing an editorial calendar: It provides a great tool for increasing accountability and responsibility among your employees. Not only can they track their assignments, but they can also clear up confusion within the agency with a clear-cut plan for delegating tasks and implementing a digital marketing strategy that helps to continue to drive sales!