As the spring season brings positive, fresh changes, so should your insurance marketing strategy. You are constantly trying to find new ways to both attract and retain customers through blogging and social media. However, as a business heavily reliant on customer service, it is always important to understand the fundamentals of creating loyal community.

Your focus must be on the community and local matters. The goal of your agency is to provide comprehensive and superior protection to families, individuals, and businesses, so shouldn’t they always be coming back for more? This may sound easier than it really is. Customer loyalty is the key to profitability, because it costs more to acquire a new customer than to keep a current one. Keeping this in mind, revise your strategies so you are always putting the interests of the customer ahead of your own. Here are some ways to make this happen:

1. Place emphasis relationship building. You can do this through humanizing your social media profiles as well as the blogs you post each week. Appeal to your audience by answering their questions and creating unique, interesting content.
2. Be an expert in your industry that your customers can rely on. Staying up to date on best practices and changes in the insurance industry will give you an edge when it comes to helping your clients. Being knowledgeable about your products will allow them to trust you that much more.
3. Always value the relationship you have with your customer more than making a profit. Your community will need protection no matter what, so focusing on their unique needs will make them feel important. In addition, getting to know each client personally will keep you in business for years to come.
4. Deliver exactly what you have promised your customers. If you fall through on what you have to offer, then you will automatically lose business and trust. Don’t give them more than you realistically can. Instead, be honest with yourself and the community, but show them you care about their protection more than anything.
5. Continue to provide perfect service after the sale. This will help you create a long rather than short term customer base. In addition, offering exceptional products and service can bring in referrals, which are always welcome! Put the customer first and they will remain loyal.

Reviewing your insurance marketing strategy this spring is a good idea if you want to strengthen your services. Perfecting your social media and blogging skills is half the battle, for everything you do revolves around the quality of your customer service. Therefore, remind your community why your friendly, knowledgeable, and local agency will always place them first!