As an insurance agency, you are on the phone constantly, whether you are offering a free quote or customizing a product for a customer. However, in offering great customer service, you would never put them on hold constantly, would you? As you think about how you would not want to put a client in this situation, you should also apply this to your social media efforts.

According to Social Media Today, customers expect that the business they are seeking assistance from cares about them and is in the business of customer service. This is why you don’t want your customer service to fall off the radar. Although you are trying to make a profit, you must place priority on training employees and yourself to provide excellent service so your clients and community will remain loyal.

The solution not only comes from phone conversations, but also through your social media efforts. With this new, fast form of communication, it is important to have someone updating your Facebook or Twitter constantly. By showing your customers you are there for them all the time, they will feel comfortable reaching out and asking questions or starting a conversation

Representation is key, so if you act like you do not care, your customers won’t carry on a long-standing relationship with you. Choose someone to plan, oversee, and implement your insurance social networking strategy, which should exemplify customer service and have the authority to take action on a customer’s behalf. Customer service relates to personality and desire, so hire the people that you want to help your business and customers become successful and valued!