There are significant changes happening in the world of mobile Facebook. The social media giant has announced they will now publish content directly from other sources on their smartphone app, an update they are calling “Instant Articles.” If you access Facebook through your phone, you may have seen this in action already, and the program is only expected to grow. News and media outlets like National Geographic, The New York Times, The Guardian, and Buzzfeed (among others) are part of the first wave to participate in this content-sharing program.

It appears the main advantage for users will be the speed at which they can access this content. According to an article from Facebook about the update, content posted from these providers usually “takes an average of eight seconds to load, by far the slowest single content type on Facebook.”

But the update is not just about the speed; it also allows the content outlets to present their information in new ways. Things like zoom capabilities and high-resolution photos will allow Facebook’s partners to customize their content and make it come alive. Now, instead of these content providers simply copying and pasting links into a status bar, they can make the reading experience the best one for the users.

This reminds us that Facebook is always looking for better ways to engage their customers on all of their platforms. Are you keeping your agency in the minds of your clients and prospects? If not, then you need to develop some engagement strategies. Look at what you have already posted on social media to see what your followers engage with and what is not  working. Sometimes trying something new can give you the contact you are looking for!  In many cases, your online presence is what sets you apart from other insurance agencies, so it is important to take it seriously.