Here at Zywave, we’re always providing you with fun social media ideas and great blog posts, but what about email templates? I’ve already given you some email basics and ways to avoid spam filters, but what if you don’t know where to start when it comes to content? Here are some appropriate topics which you could include in your fall email calendar.
Charity Awareness Emails – Did you know that 1 in 8 women will develop breast cancer during the course of her lifetime? If you didn’t, maybe you should consider a breast cancer awareness email during the month of October. It is estimated that as many as 1 in 3 American adults will have diabetes by 2050 if we don’t take steps to stop it, so how about sending a few health tips out during American Diabetes Month in November? Consider doing a “Quotes for a Cause” event; let your prospects know via email that you will donate a set amount of money to a local charity for every person who will allow you to quote their insurance!
Please & Thank Yous – The first week in October is Customer Service Week. If you think you’ve done a great job, send your clients an email asking for testimonials or reviews. It doesn’t matter what time of year it is, having good reviews is very important to your agency. They can help you increase your client-base and help your Google rankings if they’re on your Google Plus page. Don’t forget what your customers do for you either! November is a time to be grateful, so how about thanking them for being so loyal?
Fire Prevention & Safety Tips – The first week in October is also Fire Prevention week. Californians have recently been dealing with one of the biggest wildfires of all-time. Make sure your customers know what to do to prevent, and in case of, a fire…and that home insurance alone will not cover the damaging effects!
Holiday Cards & Contests – There are some fun holidays in the fall. If you’re an Zywave customer, check out our Monthly Holiday e-Card campaign. Or, create a photo contest revolving around cool pumpkin carvings, creative Halloween costumes, or yummy Thanksgiving recipes. Send out an email to start the contest, post about it on your blog, and request submissions via social media. A small prize can equal big fun and bring your agency a lot of positive attention!
Business-worthy Emails – Is your client-base mostly commercial? October is Cyber Liability awareness month. Make sure your customers know that general business liability insurance won’t protect them from online attacks! November is National Entrepreneurship Month. If you’re an Zywave client, send out the VPC System Template “Newsletter – Commercial Fall 2014,” which includes 5 Tips on Starting a Business.