February is the shortest month of the year, so make sure you take advantage of every day and utilize your social media accounts. Take a look at these social topics to get you started:
- The beginning of February means Super Bowl time! Even if your team is not in the game, the Super Bowl is a great discussion to start, especially when it comes to Super Bowl parties. If you’re looking for a more strategic angle, consider posting short tips with insurance considerations if people are traveling to watch the big game in-person or hosting an event at their business with alcohol.
- Social media is the perfect way to send Valentine’s Day wishes. Come up with a creative image or message for customers, staff and carriers that you can send through your social media accounts.
- Since it is Valentine’s Day, your followers are going to be looking for restaurants, flower shops and places to find delicious treats. Take the opportunity to provide partners, clients and other local business with suggestions.
- #MotivationMonday idea: “Be courteous to all, but intimate with few, and let those few be well tried before you give them your confidence.” – George Washington
- February is International Boost Self-Esteem Month, so remember to keep up with those #MotivationalMonday quotes, as well as other tips and advice.
- Insurance #TipTuesday idea: When it comes to specific condo insurance coverage, be sure to check with your homeowners association.
- President’s Day is the other big holiday in February. Create a post acknowledging this holiday and feature an inspirational quote from a former president to inspire your audience.
- #WhipitupWednesday idea: February 23 kicks off National Pancake Week, so provide your best pancake recipe and ways to make the best pancake toppings. This is a good way to show off your agency’s fun side on social media and engage with your followers in a more personal way.
- The best form of poetry to use on social media? Haikus! Fortunately for you, February is National Haiku Writing Month. Bust out the best 5-7-5’s you can come up with on an insurance-related topic.
- #FunFactFriday idea: 1 out of 8 cars on the road are uninsured. Consider linking to an article or blog post on your website that offers tips to make sure customers are properly insured and protected while on the road.
Make the most out of this short month, and stock your social media calendar full of ideas your audience will love. Have another idea? Let us know by leaving a comment below.