You may pay close attention to the needs of your insurance customers by listening and servicing them the best you can, but have you put attention back into your company? An important component in gaining the trust and support of your community is showing them you are a reliable source for insurance. How can you do this? As you cross over into a virtual world, finding your insurance agency’s voice is key.

Gaining loyal readers on your blogs and social media outlets is not an easy task. It takes time to build a community that trusts what you are saying and finds it important and relevant to their lives. This is why cultivating a voice for your insurance agency is important to making your content reliable and honest. This also allows you to attract readers, engage them, and you may also have fun in the process! Here are some ways you can bring the personality of your agency to life through your writing:

• You must stand for something.
• Work to provide quality content that is both helpful and useful.
• Be unique in your voice and in its delivery.
• Don’t be afraid to experiment and transform. Your readers want to learn and grow with you, so take them along on the journey.
• Keep the experience fresh and interesting by mixing up your content.
• Stay true to yourself, and your readers will take notice.
• Find your voice by speaking your mind.

Whether you are writing a blog, posting on Facebook, or talking with a client through email, the inner voice of your agency is a combination of its subconscious and the imagination. Therefore, when writing, bring the two sides to life. Make sure your content is original and coming from the heart verses sounding fake or unreliable. Discovering your voice is an opportunity to share your thoughts with others and service them the best you can, which should always be the goal of your insurance agency!