As you prepare for a New Year, it is important to reflect on your past insurance marketing strategy. There is always room for improvement in any plan, and receiving the feedback from your loyal customers can help you achieve this. However, gaining the trust of your readers, both on your blog and social media sites, should be part of the goals you set as 2013 arrives.

Receiving trust from your online audience involves many layers of understanding. This starts with building authority by creating and sharing useful content, developing relationships with your audience by showing you care, and proving you are a credible source as an insurance professional. By determining what you want to be known for, this can help in creating a positive reputation of trust from your readers.

One of the best ways to get your readers to connect with you is to always stay true to yourself. This can be done by showing your personality through your writing. Think about how you speak to a client face to face. What is your rhetoric like? Serious, humorous, honest, or kind? Make sure it is the same on your blog and social media posts so your followers feel comfortable with trusting your services.

Also, make an effort to reply to everything. You cannot have a relationship with your readers without conversation. Letting the customers see that you care about them and their opinions is key to helping them believe in your products and services. Finally, use social media as part of your blogging strategy and vice versa. Both platforms are about connections and building relationships, so utilize each to the fullest. The more your agency works to establish an online voice, the more your audience will see what you share, resulting in trust.

When setting the goal of gaining reader trust for 2013, keep in mind that you must be consistent. You would want to be treated with respect and honesty, so do the same for your customers. Continue the conversation, respond to comments, and always remain updated on the latest blogging and social media tips and tricks. Pay attention to the needs of your audience and over time, you will gain their loyalty to foster stronger relationships.