The Hummingbird algorithm update was announced by Google a few weeks ago and affects 90% of searches. But there’s no need to panic. Although the update was a complete overhaul, it doesn’t seem to attack websites. If people are writing engaging, unique, and relevant content, they shouldn’t see issues. This update appears to be 100% focused on improving the algorithm so that Google can better determine a user’s intent, for example, a question vs. a statement. The idea is that this new algorithm will help Google determine the intent of a search based on all the words used in a search vs. just a few keywords.

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