My last post on the topic of change your outlook, change your growth got quite a response — thanks to all of the brokers out there who contacted me directly. Clearly, many agree with the strategy and are already down the path of implementing more of a sales culture within their firms, while others want to know more specifics. You’ll be hearing more about both.
For those reinventing their sales culture, it starts at the top. Bold leadership requires bold thinking, and that can be hard to do without a key partner for ideas. AgencyFuel is designed for exactly just that purpose! For example, connect with Roger Sitkins, who helps you discover how to lead in the core areas of your agency in this month’s article, Leader’s Lead.
For those who have requested specific how-to’s, the list is long and some of the topics are too broad for my blog. My plan is to tackle these in other formats, such as whitepapers and in-depth articles. First up? The concept of performing sales mocks. It’s gotten a lot of interest, so we’re doing a multi-series on the topic – look for part 1 next week. After the series wraps up, I would love to see all producers doing the mock-a-rena!
Of course, we are keeping an eye on the storm brewing in Washington and you can too with our Health Care Reform and You article. This pulls together a variety of resources helpful in keeping you informed of the daily changes that are taking place in the debate for National Health Care.
Finally, keep the good ideas coming. We will do our best to put together information or minimally start the debate out there on best practices to fuel agency growth. Next week I will discuss some proven strategies to do just that! Keep fighting the good fight.