Over 100 million people in the United States read blogs each and every single day. This makes sense. After all, blogs are the number one most trusted media source, according to inbound marketing industry statistics. However, having a blog is only half the battle. Before you rush to your computers and spew out blog content, ask yourself this: Do you have a strategy in place to drive traffic to your blog, or are you driving blind?

Do you know how to attract the consumer in marketing? Do you have a content marketing strategy in place?

Increased Engagement: Tested Success

Implementing a content marketing strategy that is in-line with search engine optimization (SEO) best practices is essential to the success of your blog traffic. What if we told you that when it comes to insurance marketing, we had a new best practice for you?

Using real clients and insurance industry specific insurance marketing topics and strategies, Zywave, an insurance sales and marketing platform, tested an innovative keyword strategy: using long tail keywords.

What Is A Long Tail Keyword?

• Long-tail keywords are popularly searched terms
• They are not “head terms” – these are the popularly searched, one word, terms; for example, “blogging”
• Long-tail keywords are longer and more specific search terms
• They are less common; however, they can have competition that is much lower when compared to head terms, enabling you to optimize your content much easier

Real Proof: Insurance Industry Success

Testing this theory was a 6-month, content driven approach. Three different test clients were used and there were several hypotheses presented. Clients’ website traffic, blog traffic and visit data was reviewed, as well as data from relevant keywords, conversions and traffic.

Overwhelmingly, traffic that insurance agency clients saw to their websites and blogs increased as a result of a long tail keyword strategy that was implemented thoroughly – this means using a long tail keyword in the title, content and meta data.

When your blog connects users to content that is relevant and engaging, they will return.

But how can your agency implement a strategy like this?

In our latest eBook, Zywave reveals all of the answers to your questions. We discuss the full results of the case study, real client data, and provide you with a comprehensive how to guide for a long tail keyword strategy you can use. Download the eBook by clicking the image below.

You Can Do It, Too

Your agency can stand out among the crowd. Download the full eBook by visiting intygral.com/ebooks and learn more about long tail keywords, a successful strategy and the results of this comprehensive insurance marketing case study today.