When it comes to social media, you’re obviously already familiar with Facebook and Twitter; we beat those two to death around here. However, it’s necessary to understand that social media does fall under just these two platforms. In fact, social media has existed long before Facebook and Twitter. For instance, did you know that blogging is considered a form of social media? As well as photo sharing sites such as Flickr and Instagram? However, are you aware of sites such as StumbleUpon and Redditt? What about Digg or Delicious? If you’re unfamiliar with these sites, they’re known as “social bookmarking” pages. What is social bookmarking you ask? It’s simple.

Social bookmarking is the act of referencing or recommending a website or link on the internet. So let’s say you’re surfing the web and you come across a website you like, you can give yourself the option of “bookmarking” the page so that more people will be able to see it be as informed or entertained as you are by it. While social bookmarking took a while to take off, it’s becoming increasingly popular, especially among younger generations.

While most people tend to use bookmarking sites for weird and interesting news they normally wouldn’t find on their own, your agency can take advantage of these types of users. Because social bookmarking sites are geared around browsing, users may happen to casually come across your agency without even trying to look for insurance. This is more or less the beauty of small companies trying to spread their message across the web. While Facebook and Twitter tend to be more dependent on the user to get the brand’s message across, social bookmarking is all about potential customers finding you. In the middle of looking at awesome photos or a funny article, someone who needs insurance who may not actively be looking for it may see one of your blog posts or press releases. Simply getting the idea in people’s heads that they need coverage can be the hardest part, and since social bookmarking is free, why not take the extra effort and get your brand out there even more?

When done correctly, social bookmarking can pay dividends that didn’t exist five or even three years ago.