According to the blog “Driving Results Through Culture” by S. Chris Edmonds, the new book Brilliance by Design offers insight on how to create inspiration for others. The author of the book, Dr. Vicki Halsey, gives leaders and managers lessons which will greatly benefit their businesses with the models and tools she presents.
Halsey explains that great leaders know that skill sets must evolve constantly in order to stay productive and creative in our fast-paced world. In addition, great leaders are effective teachers and are able to build skills day by day through inspiring ongoing learning, since learning happens best over time.
A method for leaders to utilize their knowledge is through Halsey’s ENGAGE model, which maps out proven, effective strategies for building needed skills in others.
The ENGAGE Model
E – Energize Learners: Energizing learners starts before the formal “teaching” moments. This step helps the leader build curiosity and clarity about what the skills being taught will enable learners to do differently, better, and more efficiently.
N – Navigate Content: This step provides a framework for teaching. First, focus learners on the target or outcome. Then help them experience and label the new information. Next, embed key concepts through interaction. Lastly, practice applying the concepts and check for understanding.
G – Generate Meaning: This step is a pause to ask learners to reflect on what they’ve learned and consider the importance or meaning of that learning in their lives (professional and personal).
A – Apply to Real World: In many learning sessions, learners distance themselves from true application by describing how they’ll apply the new skills. This step requires that learners demonstrate the new skills, in real time, in a supportive environment with guiding feedback.
G – Gauge and Celebrate: This phase requires you to help the learner assess their progress towards skill mastery and to celebrate their progress towards mastery. The key here is to build both demonstrated competence and inspired confidence so new skills are utilized quickly.
E – Extend Learning to Action: Learning does not end with the teaching session. Mechanisms like skill buddies, email reminders, coaching, lunch & learns, podcasts, etc. create clarity about what applying the new skill looks like and what success with those skills looks like.
Creating an environment where everyone is comfortable and constantly increasing their skills, knowledge, and creativity in the business will aid each aspect of your agency. Having an energized circulation of ideas through relevant lessons can have positive effects on your customer service, focus, and communication. Therefore, by engaging your team, you can consequently keep the interest and loyalty of your cliental through your stronger insurance agency marketing strategies with ENGAGE!