In order to compete with other insurance agencies in a content driven online marketing world, you need to find ways to make your content more appetizing. Not just for web visitors, but for search engines as well. In part one, we provided the appetizer. Just a few tips on how to present your content and make sure you add relevant content on a regular basis. Now you’re ready for the main course.
Check out these ways to make your agency’s insurance content more appetizing and satisfying:
Get Creative with It
Did your Mom or Dad pack your lunch for you as a child? Did you ever get bored when they packed you PB&J with grapes and chips EVERY day and start trading food with your friends? Let’s temporarily disregard the fact that such a lunch sounds amazing right now, and humor the overlying concept. When you don’t mix things up and get creative, your audience will become uninterested and find a new source for information. Do your best to think outside of the box and work with new topics, content structure, imagery and calls to action that will entice insurance consumers.
Make it Robust – Give it Meaning
When creating content, it’s important to be thorough and see your topic through to the end. Be sure you’re not rambling on about nothing. Give it some meaning and provide a clear take away for your readers. Think of it like making a salad but only including lettuce and shredded carrots, leaving out the tomatoes, broccoli, croutons, sunflower seeds, peppers, and dressing. It’s still technically a salad, but it’s not providing much nourishment or pleasure. Your content should offer something to the reader, not necessarily a give-away, but knowledge or entertainment.
Be Consistent
When it comes to adding new content to your strategy (blogging, insurance website, social activity), it’s best to be consistent. Writing up a single blog post in May, another in July, and maybe two in October won’t give your readers something to look forward to, or even expect. In the same way that you having a glass of OJ then eating a peppermint can leave an odd taste in your mouth, having inconsistencies in your publishing schedule can turn readers off. It’s most effective to have a consistent schedule such as publishing a post three times a week, and updating your agency’s Facebook and Twitter accounts at least once a day. Once people realize you have a schedule, they can start looking forward to your next submission.
I hope you’ve enjoyed the main course! Take a moment to enjoy a palate cleanser before part three, dessert!