Did you know that between 65% and 85% of people describe themselves as “visual learners,” engaging more with what they see than what they read? And with our “meme-based culture”—with millions of people eager to upload and share images with their followers and friends across various social media outlets—this statistic should not be surprising.
Social media images, pictures, and memes are a growing trend – and the marketing success of your agency or small business could just depend on how you utilize images on Facebook, Twitter, or multiple other platforms. Here are some tips for what types of images you should be uploading, sharing, and using to engage your friends, fans, followers, and future clients.
Sharing Images
One of the biggest social media trends you may notice on Facebook and other social media outlets is the concept of “sharing” an image. If a particular image that comes across your Twitter stream or Facebook feed appeals to you or your agency, don’t be afraid to “get social” and click the “share” or “retweet” button. After all, that’s what social media images are for: sharing! This will show your followers that you are up-to-date and in touch with what is going on around the internet. Even just a motivational picture or funny cartoon from another source can be shared to engage users, especially those who are “visual learners.”
Modifying Trends
Have you seen a visual trend or a particular meme that has gone viral? Use it for marketing success! Social media images have a lot of power and can be used to understand and jump on board with what people are talking about at the current moment. For instance, take the “Tebow-ing” phenomenon, in which the simple image of kneeling down and putting one’s fist on the forehead became a cultural trend that spanned countless social media outlets. In this instance, businesses that wanted to show customers they were relevant, stayed up-to-date with the times, and had a sense of humor put their own unique spin on this image and found ways to upload and share a creative twist on the concept of “Tebow-ing.”
Originality in Marketing
Get creative with the images your agency uploads. If you find an inspiring picture, use a simple photo-editing app to put a motivational quote on the photo and upload it to your page. If you see a funny cartoon that is relevant for an upcoming holiday or event, share it. If your business is offering a new product or service, upload a quick design with a link to your website. Likewise, if your agency is doing something in the community or even celebrating a birthday in the office, share the image to give a behind-the-scenes, “humanizing” glimpse of your business. Be original – and remember, social media outlets are for sharing!
There are many ways you can set yourself up for marketing success with social media images. Recognize images that are popular across various social media platforms—even checking Pinterest and Instagram if you are interested—and then put a creative spin on them. After all, engagement with visual learners requires creativity on your part, but your business will be better for it!