You may have a thorough understanding of your customers on a face to face level, but what about your community online? This may be a bit more difficult to tackle, especially if you have a large number of followers. As an insurance agent, you rely on your customer service skills to interact and connect honestly with your clients. Having this experience will allow you to transition easily into the digital sphere, where you can apply what you know in order to engage and learn more about your customers.

Some important goals to keep in mind when it comes to your insurance social media strategy include learning more about your audience so you are able to better direct your products and services. Also, allow your customers to get to know you better, not just as a business, but the people behind your business as well. Did you ever think about whether you not your audience has an idea of who you are and what your values are?

The reason social media should be utilized fully in your agency is so you can really get to know your customers, as if you are reading their minds. Notice that those you follow are always on their social accounts, sharing their every thought, preference, and desires. Use this to your advantage so you can get more in touch with who your audience is.

As for your agency, the more you open up, the better the response will be. What you put into your social efforts is exactly what you will get out of it, so remain dedicated to the community that relies on you the most. If you think about it from a customer’s perspective, you would agree that when you know about the people behind the business, you feel more comfortable and therefore, more likely to buy. Try creating posts about employee spotlights and even have agents post on the business page wall.

All of these suggestions are meant to help you work on engaging your audience more fully. Give your customers what they want in an authentic fashion. This will help you create an online presence that is inviting and friendly, which is exactly what you need to boost your agency upwards on the social ladder!