Insurance digital marketing is one of the most effective ways for a local insurance agency to compete with the national brands. It is the great equalizer – if you know the best ways to incorporate digital marketing into your insurance agency marketing plan. This post addresses 5 strategies you should try right away.
We are all familiar with the “talking lizard,” the “mayhem guy,” and of course “Flo.” It seems insurance marketing is everywhere you look these days. It often makes the smaller, local agent left wondering how to compete. The big guys have unlimited budgets, catchy slogans, and marketing campaigns generated by huge marketing firms. So, how does the local insurance agency compete with the likes of Flo and that pesky gecko?
The answer is with a strong insurance agency marketing plan that incorporates insurance digital marketing along with persistence. When you decide to step up and get your agency a website and an online marketing strategy, you are taking the first steps toward search engine wins and increased revenue flow. Although there are many paths to success, there are a few key areas of online marketing that will help you come out on top.
Get Started With These Digital Marketing Basics:
Quality Content
Smaller companies need to commit to creating consistent, quality content that is backed up by a strong SEO strategy. Know what keywords are relevant to your business and use them in accordance to the new Google guidelines. The days of stuffing as many keywords into an article as you can are, thankfully, over. Today you need to be creating useful and thoughtful articles, written around keyword ideas in a natural way.
Search Engine Marketing
You should also utilize the power of paid search or PPC. Great PPC campaigns will help you get noticed and allow you to start chipping away at the bigger players out there. Again, it is very important to find the best keywords and to know how to effectively bid for placement.
Analyze Reports
It is imperative that you dive into your site’s analytics. If you don’t know what is and isn’t working, you won’t be able to react and make positive changes. Find out what content people are consuming on your site and what keywords are converting and driving traffic. When you get to know the analytics of your website, you will know how to proceed and make the right changes.
Social Media
Use social media as a marketing tool! If you are a commerce broker, you need to be using LinkedIn as a lead generation tool. It is a goldmine waiting for your attention! If you are not using the social media platforms such as Facebook and Twitter to drive traffic to your website, you are also missing out. Social media increases your brand awareness and engages your customers. You should be personable, friendly and helpful in the social media realm. As a smaller business, you can become an upbeat voice on a much more personal level than the big guys.
Get Help When It Makes Sense
Finally, you need to figure out what is and isn’t realistic for your business’ online marketing strategy. If your agency is small, you may not be able to blog all the time or analyze your traffic on a regular basis. Try to identify your weaknesses and come up with a way to improve and move forward. Many times it is well worth it to have a professional handle some of your online marketing burden.
So, yes it is possible to be small fish and compete with large geckos. It does take some time, investment, and a sound insurance digital marketing strategy. But with hard work and persistence, your insurance agency marketing can increase profits and propel your agency to greatness.