It’s no secret — and no surprise — that Facebook and other social media platforms have begun pushing businesses toward a paid advertising model. Although companies continue to rely heavily on organic reach, Facebook isn’t backing down. It fought back by reducing business Pages’ organic reach to around 6 percent.

With all these changes, agencies may start to reconsider the viability of Facebook as a marketing platform, but it’s important not to make any hasty decisions.

In this article in Insurance Journal, learn why Facebook still has value and how insurance agencies can use it effectively to engage customers. Learn how your insurance agency can continue to take advantage of Facebook:

• Why do consumers still use Facebook and how can your agency leverage that knowledge?
• What type of content still works on Facebook?
• How can you engage with your audience on Facebook?
• How can you segment your audience on Facebook?

Don’t let your social media marketing strategy suffer – read the full article today!