In the insurance industry, you have been faced with a lot of change over the last few years. In order to survive and connect with your target market, you’ve had to adapt to those changes – or risk failure. Perhaps 10 years ago, “digital marketing” was a phrase you’d never heard of, but today, you are actively seeking out digital marketing support and learning new things every day.

Well here is something new for today: Did you know that you could generate insurance sales leads from Twitter?

Hopefully, your agency is active on social media. The first step is to build a community and assert yourself as an insurance expert. You may have found, however, that it can be difficult to get noticed on large social networks. With over 400 million tweets being sent each day, how can you make your presence on Twitter count? Kick it into high gear and get tactical about it!

Did you know that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation? 30% of users report searching for brands and services on Twitter. This is good news for you – if you are harnessing the technology the right way!

How can you hardness technology for sales leads? Here are some tips:

1. Develop a relationship with your followers – ask questions – what are they challenged by and what do they need from you? Not only does this demonstrate you care, but it also provides follow-up, a huge part of the sales process and one of the most effective ways to create a world class sales culture!

2. Share your insights in trending topics. This will allow you for you gain increased exposure in places you may not have been before.

3. Strive for ReTweets. Like with your blogging tactics, aim to provide information that is relevant and useful. Add to the conversation, don’t just be a part of it for the sake of being part of it.

You need to dive right in. It’s not about frequency but about your interaction with the lead. And isn’t that the same as a face-to-face lead?