The largest change to the health care industry is looming upon us. Currently health insurance agents are seeing 20-30% rate hikes for their insured while also fielding frantic phone calls from small business owners about how this will affect their bottom line. To add more complexity to a time of monumental change it seems that very few people actually know exactly how it will all work. Just like any legislation the true impact will come after the new law is tested and actually used!

So if you are in the health insurance space you have 2 options:
1. Keep trying to hold on
2. Plan to capitalize

If you selected option one, you can stop reading. If you are more an option two agent, stay with me! You need a strategy that accomplishes three things:

• Effectively and efficiently educate your customers and employees
• A strong defense to keep your current book
• A HUGE offense to capitalize on market change

Any time there is massive change in an industry there is an even bigger opportunity for those who are aggressive and strategic. Here is the great news: It’s easier than ever to become a thought leader in today’s digital world. You have tools such social media, email marketing, SEO, YouTube, webinars and even text message marketing. My three-part blog series will address exactly how your agency can capitalize on this rapidly changing environment.

As you read this three-part series, the most important factor in capitalizing on health care reform has to be strong leadership both to guide and direct your team and effectively educate your team, your current customers and the community on this new law. In times of extensive change, everyone looks to a strong leader to prevail and unite the communities.