We attended another fantastic National Association of Health Underwriters (NAHU) annual convention this week in sunny San Diego! Industry events like these give us the valuable opportunity to speak with partners from across the country and hear about their successes and challenges. Equally important, these events give us a chance to learn about the evolving industry and the latest marketplace trends.

Throughout the presentations, meetings and discussions at this year’s convention, we noticed a clear, consistent theme: Change.

Convention Takeaways

NAHU’s board members spoke about how the organization is adapting to change through initiatives like expanding their social media presence and developing new resources that reflect the evolving needs of the market.

Keynote speaker, Retired Master Sergeant Cedric King, shared his inspiring story about adapting to change after being severely injured by an IED in Afghanistan, which caused him major internal injuries and the amputation of both of his legs. 

A reporter also addressed change when she spoke with Eric Rentsch, our VP of product management, about the industry’s latest acquisitions and other major trends.

In addition, Rentsch was a part of the Vision Speak session where he gave a talk on the impact of the digital transformation on the insurance industry. He addressed how increasing digital consumption is changing consumers’ buying behaviors, how access to data is changing the way we all do business and how that data is driving automated intelligence.

Change. Change. Change.

So how do we navigate the evolution of the insurance industry, while remaining successful and having the greatest positive impact on our clients? According to Master Sergeant King, thriving through change is about resilience, taking a proactive approach and having faith. Specific to our industry, proactivity may be the most relevant solution.

By taking an active approach to educating ourselves and our clients on the changes within the health care space now, we can be better prepared to pivot when the time comes. By being proactive in demonstrating our value now, we will remain valuable during times of uncertainty. By beginning to adapt now, we will be prepared to evolve when inevitable change comes.