All small and local businesses should have an idea of what they want the mindset of their company to be. Whether that is a general idea carried on throughout the business, or a transcribed mission statement, it is important that the identity of any organization is well known.

Strong Tower Insurance in Plant City, Florida definitely has the tone of their agency down on paper. Just recently, they realized their mission statement needed some updating to properly convey to their customers exactly who they are and what they represent. First, they collected all the ways they help their insurance customers. Then all those great ideas were drafted and discussed so the best ones could be added to their mission statement. Along the way, their Marketing Director, Kristen Campbell, had the inspiring idea to create individual slides for each idea. Her goal is eventually to create a short slideshow to use in their marketing efforts for the agency. These images showcase different values Strong Tower Insurance believes in and prides themselves in, always holding true when working with their customers.

Some of these insightful qualities have the agency boasting being:

• Tech-Savvy – Effective. Efficient. Easy to do business with.
• Innovative – With their products, technology, and thinking.
• Nimble – They challenge themselves. They adapt, bend, and never break.
• Quick – They quickly communicate, respond, and solve.
• Reliable – They’re dependable and steady.
• Respected – Highly respected by their agents, policyholders, and within the industry.
• Sensible – Great listeners. Weighing all sides and prudent and decisions.

What’s even better is that Campbell went on to create a Wordle depicting all these values. A Wordle is a vehicle to generate simulated word clouds from text. These marketing devices are quick to make, and anyone can easily do it by pasting in lines of text to have one made.

The entire concept behind establishing a mission statement is to bring a focal point to the vision of a business. What are you trying to accomplish? What can you promise the individuals with whom you do business? What are you trying to convey about your business overall? Strong Tower Insurance has covered all three of these bases. Their mission statement is branded with the qualities they have used to define themselves.

Those items lay out what their values are and how they plan on living up to those promises:

“In today’s uncertain world, our agency still stands strong by adhering to our foundation of values: we are people-focused and motivated by a genuine caring for our employees, policyholders, agents, and community. Our philosophy is conservative. Our solutions, high-tech. But above all, our values are best expressed not through words, but actions. We respond. Follow through. Until we get results that go beyond the expected.”

Strong Tower Insurance is just trying their hand at carefully conveying their vision into their industry. They’ve worked on labeling themselves at experts of their craft and are taking the necessary steps to ensure their customers know that. Through their hard work here, their customers are sure to know who their insurance agency is and just how well they’ll work to serve anyone who walks through their doors!