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Thursday, December 4, 2014

Link Building For Your Agency: Internal Linking (Pt. 2)

Last month, we discussed getting links from other sites as it relates your agency’s marketing and SEO strategy. But internal...

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Tuesday, December 2, 2014

Traditional Marketing Isn’t Dead

While social media has taken over the conversation these past few years, businesses have been trying to figure out how...

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Monday, December 1, 2014

Trokey’s Take: The Naked Truth About Producer Compensation

Money is never an easy subject, and in terms of broker compensation, it is a completely taboo topic in our...

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Monday, December 1, 2014

4 Ways to Increase the Effectiveness of Your Sales Efforts

In my last blog, How to Increase Lead Conversion to Sales, I discussed the often unsung hero of generating revenue...

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Tuesday, November 25, 2014

A Little Email Etiquette Goes a Long Way

Email: it’s one of the most commonly used forms of communication today, with messages being sent and arriving in inboxes...

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Monday, November 24, 2014

Completing a Website Audit, Part 1: Meta Data & Content

If you’re constantly looking for ways to improve your agency’s website and the user experience it provides (and you should...

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Thursday, November 20, 2014

Wrapping Up the Holidays with these December Social Media Topics

December is the month packed the tightest with holidays and celebrations, almost as if the universe is trying to save...

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Wednesday, November 19, 2014

Polar Vortex Increases Work Comp Claims: What’s the Cost?

A recent report indicates slips and falls on ice and snow doubled in 2013, accounting for one-third of all work comp claims in five Midwestern states. Is this an indicator of a national trend? And as another severe weather threatens, how might experience mods and costs be impacted?

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Wednesday, November 19, 2014

Your Agency Marketing Strategy: 6 Areas to Focus (Part 3)

What have you done this month to improve your agency’s marketing strategy? Oftentimes agency owners think that marketing is static,...

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Monday, November 17, 2014

4 annoying traits of innovators and why you should hire them anyway

Zywave recently concluded an almost three-month-long innovation contest. The contest rules were simple: any employee could submit an idea for the...

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Monday, November 17, 2014

How to Increase Lead Conversion to Sales

This is the fourth installment of a series discussing several aspects of the desired and coveted: the almighty lead… the...

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Friday, November 14, 2014

Your Agency Marketing Strategy: 6 Areas to Focus (Part 2)

Large captive insurance companies are spending hundreds of millions of dollars annually on advertising. According to the Ad Age DataCenter,...

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