Marketing departments focus on developing and positioning an agency’s brand while sales departments are tasked with converting leads into customers....
A lot of our clients come to us initially hoping to increase their brand awareness. They typically do a few...
In visiting with hundreds of independent insurance agencies across the nation, I can say one thing definitively: most of them...
More results...
The headlines are right in front of us. Commissions decreasing, consolidation, exchanges taking business away. There has been more effort...
As consumers, we constantly find ourselves rating and comparing products to identify which ones best serve our needs. How many...
It can take a lot of time and effort to create an email. The last thing you want is for...
It’s no surprise word-of-mouth recommendations and referrals provide agencies with viable leads. Most people trust colleague, friend, and family member...
It takes a well-rounded inbound marketing strategy to make your agency’s website and online marketing successful. While SEO is one...
Ever get a really outstanding idea in your head and think to yourself, “I’m going to make this go viral!”?...
Trying to plan out your social media calendar for October? We’ve put together a list of seasonal (and spooky!) post...
It’s my favorite time of year: football season. Not this one or two goals a game silliness we saw in...
As discussed back in January, the search volume for insurance, as with all industries, ebbs and flows throughout the year....
