Are you hoping to strengthen your insurance marketing strategy this year? There are many factors that go into fine tuning your strategy, but one of the most important parts is focusing on your community. The audience you attract to your social media sites and blog will be the foundation around your strategy. Therefore, in order to maintain this connection, you must continue to engage the interest of your customers.

The New Year is a time of reflection and change, especially when it comes to managing your community. An important component to keep in mind is that your audience should be your passion, just like your profession. The goal of the insurance agency is to provide services to the local area that will benefit them for a lifetime. In addition, learning to humanize your content online will attract your audience, rather than keep them away if you sound robotic in your language.

The following are some traits community managers should possess and improve on:

• Patience – Take your time, let things develop, and listen to your community
• Love – Embrace being part of your community
• Energetic – Always try to give 100% focus to your community and job
• Attitude – Focus on positives and leave the negatives behind you
• Trust – Believe in your community and show them you are listening
• Caring – Let you community know you are there for them
• Empathy – Being able to relate to the members to your community is always a must

No matter how technology changes, you must always stay true to your agency’s mission. In addition, it is important to learn how to adapt and improve upon the qualities listed above for your community in 2012. By reflecting on your old ways, this can be a catalyst of revitalizing you, your audience, and your insurance marketing strategy!