I hope you all enjoyed our previous post of quotes to live by, because this week, we have another round! We understand that you may not always be motivated to write an extra blog post or put some effort into your social media posting. We get it—and that is why we are here to motivate you! Keeping up with your digital marketing strategy is critical to your agency’s success.
Here are another five quotes to put things in perspective for you….
#1: “Be who you are and say what you feel because those that matter don’t mind, and those that mind don’t matter!” – Dr. Seuss
This quote resonates with Twitter. Tweet what you want to say, loud and proud! Who says insurance has to be boring? It doesn’t hurt to post a recipe that your agency staff has been raving about or even a quote that has hit you hard (like this one, for instance)! Do not worry what others are going to think of you. Of course, you need to be careful when posting sensitive content but only YOU can build your brand and reputation. Do so the way you want to do so.
#2: “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” –Charles Darwin
This is a GREAT quote for agencies! Sure, you may be competing with the “big guys” in the insurance industry but that does NOT mean you cannot make a big impact! It is not the strongest business, but the one most responsive to change. Open up to change. Go digital. Get on Facebook. Turn to email marketing. Move past traditional marketing and keep up with the current trends!
Those who embrace the change will conquer the change.
#3: “Even if you are on the right track, you’ll get run over if you just sit there.” –Will Rogers
You may have the system and the resources to get on board with digital marketing, but do not just sit there and expect to see results! You must ACT! Consistently post content on your website, send out PRs, and post on social media websites. If you remain inactive, you are not going to improve in any area.
#4: “Where there is an open mind, there will always be a frontier.” –Charles F. Kettering
If you are open to change, you will see wonderful things happen for your agency.
We hope that you have enjoyed these quotes to live by—now go out there and rock your insurance marketing campaign!