Take a look down the aisles of any store and you’ll see that the holiday season is here. Insurance and the holidays aren’t the typical pair you think of this time of year like Thanksgiving and turkey, but that doesn’t mean you can’t still generate valuable leads this month.

Posting timely, relevant blogs this November will allow you to generate traffic and leads before business slows down toward the end of the year. Here are three topical blog ideas that will jog your brain before the post-turkey dinner tryptophan hits.

1. Spread Awareness of Thanksgiving Season Injuries

The National Safety Council reports that in 2017, there were 463 passenger deaths from fatal car accidents on Thanksgiving. This is attributed to more cars on the road, combined with more alcohol consumption during Thanksgiving dinners. Out of the Thanksgiving, Christmas and New Year’s holidays, Thanksgiving had the highest fatality rate per passenger mile.

Educate prospects and your existing clients by citing some of these safety statistics and preventive safety tips in a blog post. Creating such a post will help encourage safe Thanksgiving travel and reinforce the need for insurance in the event of an unfortunate accident during the holiday season.

2. Highlight the Importance of Life Insurance

Thanksgiving is often spent with dear friends and family, and gratitude and thanks are at the top of many people’s minds. It’s inevitable that these times of gathering present an opportunity for families to contemplate the meaning of family and security.

Create and share content on your blog about the benefits of life insurance or where to start when looking for a life insurance policy. Promote your post on social media to drive further traffic and spread the word about this important policy. 

This content is especially relevant for brokers looking for new millennial-aged clients. Millennials are hugely, and infamously, underinsured, especially when it comes to life insurance. As this Forbes article reports, “Only 10% of millennials say they have enough life insurance in place to cover self-reported needs should they die, putting their family members at risk.” But as you know, every demographic needs life insurance. Appeal to specific readers by finding statistics to fit your target audience.

Start by citing stats, whether from your own internal research or from other industry sources. Use that information to draw readers in and show, not tell, the importance of staying insured, especially during more vulnerable months where travel is high and road conditions can be poor.

As an insurance agent, you likely have your own stories and experiences that can help show readers why they need to be insured. Draw on your own personal experiences to show your expertise and help your blog post stand out. If readers see you as a knowledgeable leader, they’ll be more likely to trust their business with you in return.

3. Focus on the Spirit of Giving

Corporate responsibility and company values are more than buzzwords—they are a top priority for many consumers, especially younger generations. According to study from Cone Communications, 91% of millennials would switch brands to one associated with a cause.

With the spirit of giving at the forefront of many people’s minds during the Thanksgiving season, highlight how your agency gives back and supports the community in a blog post. Such a post can help humanize your brand and show your agency’s values. Not only can this help boost your agency’s reputation, but it can help drive more awareness to the cause and encourage your readers to get involved.

These are just three examples of timely blog posts you can write that will help you connect with current and potential clients. Use these prompts to get your creative juices flowing and start writing!