Did you know Halloween is one of the most profitable celebrations for retailers? Why not use this time of year to boost your agency’s bottom line as well?
Here are some sales “tricks” to consider implementing at your agency this Halloween season.
3 Tricks for Your Agency
1. Get noticed.
Decorate your entire agency, especially the exterior of your building in a spooky Halloween theme. Decorating the outside of your business can help grab the attention of passersby and build awareness of your brand. Who knows, these passersby could even become future clients one day. Taking the time to decorate your office can help show off your agency’s fun side and brush aside the often “boring” image some people have of the insurance industry.
2. Connect with your customers.
Use Halloween (and every other holiday) to show your agency’s more human side. Is your office having a costume contest or a Halloween celebration of some sort? Take to social media to share some photos, and ask your followers to vote on their favorites to boost engagement.
While it can be tempting to just post about your services and solutions on your company’s social media pages, countless studies show that consumers want brands to feel more human and relatable. Offering a behind-the-scenes glance at how you celebrate holidays like Halloween can help show off your agency’s culture and paint your company in a more human light.
3. Offer “treats” to your customers.
Use this time of the year to offer additional value to your book of business. One easy way to do this is by providing relevant, timely content that can help clients manage their risks and promote greater health and safety.
For instance, if you’re a P&C broker, consider providing resources on the importance of liability insurance if clients are hosting a Halloween-themed party with alcohol. You could also provide tips to your clients on how to protect their homes during Halloween, as claims related to theft and vandalism tend to rise at this time.
Don’t worry, benefits brokers, there are opportunities for you to engage with your clients too. For instance, you could send resources to your clients via email on how to eat healthy during the Halloween season and how to safely inspect their children’s candy after trick-or-treating. While these resources may seem simple, they can reinforce your expertise and show that you are invested in your clients’ well-being.
We hope you found some of these tactics to be useful. Have another idea on how to boost engagement and help your clients during the Halloween season? Leave a comment below—we’d love to hear from you!