There are plenty of statistics that prove inbound marketing is the most effective way to market any brand, including an insurance agency/brokerage. One of the most powerful inbound marketing tools at your disposal is social media. Successfully marketing with social, however, requires more than signing up for a Facebook and Twitter account. You need to actively work towards becoming social media literate, and understand how to effectively utilize it. Let’s take a look at some social media marketing ideas to help you boost your professional brand:
Use it as a direct line between you and the clients
Your clients want to contact you when they want to, how they want to. By opening yourself up to questions via social media, you are effectively creating a strong point of access making your clients more comfortable working with you. This also creates a pathway to generate more client leads, as people take notice of your willingness to interact as your social media brand grows.
Create very public resolutions to customer complaints
Your company could do everything perfect at all times, and people would still find a way to complain about something. This is to be expected, because not everybody is easily satisfied. The American Express Customer Service Global Barometer recently reported that 46% of customers use social media to vent about a customer service issue.
One of the best social media marketing ideas for insurance agencies to follow is to turn these very public complaints into brand wins by actively and publicly resolving them. In doing this, you solidify your brand as an insurance organization that cares about the customer; this yields more leads.
Celebrate company milestones
People are attracted to success. Highlighting your agency’s milestones on social media enhances the perception that yours is an organization people trust and love. For example, when you reach 10,000 clients, you could send out a tweet similar to the following: “I am proud to announce that 10,000 people now trust [your insurance agency’s name here] to give them peace of mind and protection.”
Display an awareness of the world beyond your business
Social media connects you to billions of people at one time, and unlike you, it is not their job to think about how insurance benefits their lives at all times. There are many things that interest your current and potential clients; staying in tune with these things helps you keep people’s eyes pointed in your direction. In many cases, there is still an opportunity to at least indirectly relate it to insurance. For instance, you could create a fun post on Facebook post-Superbowl without pitching a product.
If, on the other hand, you only discussed insurance on social networks, people would start ignoring you.
Build stronger relationships by highlighting the successes of your partners
Your agency doesn’t act alone. There are a host of business and community partnerships your agency uses to strengthen itself. That being said, you can strengthen these relationships using social media to give your partners kudos in their efforts. The benefits yielded could be indirect (benefits for your agency) or even direct (your agency’s partners highlighting you directly).
Optimizing the business benefits of social is a must.
Using even a few of these social media marketing ideas can help you gain more clients and solidify your relationships with current ones.