For some, holiday promotions can be overwhelming and annoying. However, if your insurance agency can find ways to incorporate them into your email marketing strategy thoughtfully, effectively, and beneficially, you can give your clients exactly what they want for the holidays. By gearing your messages to your target audience each time, you may be able to grasp their attention, turning them from prospects into lifelong customer.

As you know with any part of your insurance marketing strategy, the right approach can make all the difference. In terms of email marketing, you want to have your prospects choose your agency over the competition, have customer recommend your services to friends, and overall, boost your business. Keeping these results in mind, here are some tips you can follow to create successful email campaigns this holiday season:

• Determine the goals for this specialized holiday campaign. You should concentrate on connecting with and engaging your audience. Therefore, think about the actions you want readers to take once they open your email, such as directing them to your Facebook page or sending them to your website for a holiday discount.
• Take the time to understand your customers so you can organize them into categories correctly. After segmenting these defined audiences, you can update your contact list and determine who will benefit most from your holiday emails.
• Make your holiday subject lines are catchy and truthful. The last thing you want to do is mislead your clients. Do everything you can to gain their trust, respect, and business. The subject line of any email is the first thing the reader sees, so make sure to appeal to your target audience creatively and in as few characters as possible.
• Craft holiday content that is share-worthy. Always make sure to target your specific audience, talk about relevant information that will be helpful to clients, engage them in a fun way, feature eye catching images and/or videos, and include social sharing buttons. This way, you can count on your readers to spread your cheerful messages.

It is important to find a balance in the amount of emails you send out to clients. Make sure not to overwhelm them this holiday season, but still remain in the forefront of their minds when they are seeking protection and renewals for the New Year. Having a strategic approach to your email marketing strategy will allow you to gain prospects, further engage existing customers, and set more positive goals for the future.