With so many meetings, events, and tasks to complete during the day, sometimes you may feel overwhelmed. However, there are ways to organize your time efficiently, especially when it comes to your social media. The customer comes first, whether you are seeing them in person of having a conversation online. Therefore, by understanding and relating to your audience, you can enhance your skills!

According to Social Media Today, the two most common questions businesses ask when creating a social media presence are what should be posted on the platforms and how often should you be posting.  Typically, from these questions, the best place to start is by creating a social media editorial calendar.

The calendar should be a tool that will plan what content you want your audience to read about as well as getting your name out there. Three key components to consider include:

1. Human Resources

Rather than simply automating your posts, make them “human”. This means you can have someone within the company informing the audience about what’s going on in the office, contests in the works, and activities employees are involved in. In addition, whenever a blog post goes up on your website, you can set on which day you want to post that information on your social media networks.

2. Level of Engagement

There will be periods in the social media strategy where you will be boosting your level of engagement on selected platforms (i.e. for contests and giveaways). During these periods, dates should be booked to drive traffic to the different platforms and your insurance website. This can be done by tagging, putting up pictures, and sending out emails.

3. Search Engine Optimization Tactics

Any search engine optimization tactics that are planned based on content will influence your social media editorial calendar. You depend on your blog as a tool for content marketing, which is why you should plan when and what to publish based on the right day, right time, and the right keywords. These details should be listed in the calendar for individuals responsible for putting the plan into action.

By following these helpful tips, you can continue to strengthen your insurance social networking strategy. Through staying organized and communicating with your company and audience, you can have the results you deserve!