Do you feel like your agency is prepared for the New Year? With only a week left, it is a good idea to start planning on how you can improve your insurance social networking strategy. Your customers rely on you for their insurance needs as well as getting up to date information on the latest practices. Therefore, to keep their interest, you must adapt to the many changes that will be implemented in 2012.

According to Forbes, there are predictions circulating about social media and the New Year. However, the following is a condensed list of what your company should be taking advantage of in order to strengthen your visibility online:

From Checking In To Cashing In: Geo-locations

Geo-location has been an important marketing tool for a few years, but in 2012, it will become more personal and more transactional, especially in social-media marketing. This will enable retailers to put potential consumers in the context of time and place and more effectively influence purchase intent. Although geo-location has been around for a while, marketers have not yet taken advantage of it. This will become a way for brands to say, “Believe in us, be part of our community, and when you engage with us, we notice.”

Facebook: Gateway To The Web

It’s almost impossible to not use the web these days, and it’s becoming less possible to use it without Facebook. As marketers discover how to interact with online communities, it is important that they move away from their core brand attributes. Being sincere enough to ask your community for their input and listening to the people, you can avoid talking about yourself all the time. In addition, you can relate on a deeper level with your audience by acting like a person, online. Recognizing that relationships are personal and that they thrive on communication will boost our strategy greatly.

Perpetuating The Personal

In 2012, you must create a social world of personalization. For example, on Facebook, the “pages” function enables you to engage customers. If you know something about your core fan base, derived from the insights gathered on your Facebook page, you can create and deliver custom messages to that population. In addition, since no two agencies are the same, you therefore have a different personality from others. You must craft and deliver that personality, which will ultimately drive the kind of attention you are looking for.

As an insurance agency, your goals focus on your customers and how you can best serve them. This is why you need to know how they think and feel about your services by interacting with them on a social media platform. In 2012, social media will become the bridge between the online and offline worlds, forming a new kind of communication that will benefit your entire strategy!