When you’re on your Facebook, Twitter, or Linkedin, do you ever think about how your audience is influenced by your posts? Your agency has more of an influence in the community than you may believe. Since you provide service that protects all aspects of someone’s life, you need to be sure your information is accurate and appealing at the same time. In addition, by adding your own voice and human touch, you can engage your audience much better.

According to Social Media Today, you can further inspire and attract readers to your social outlets by taking a human approach to the accounts. Using “Human Media” means utilizing your own voice in an effective manner as opposed to coming across as fake by relying totally on the social voice you have created.

Human Media will help your business place itself next to actual and future clients. Therefore, you can better understand their lifestyle and identify what really interests them. The goal is to create a marketing strategy based around the values of your customers. First, you must connect with your audience, get to know them and discover who they are, and only then can you generate personalized products that will appeal to their needs.

Using this more human and less social approach will allow you to head in the right direction, introducing changes to your insurance social networking strategy, and have the ability to better maneuver, adapt to, and reach your audience. You must work on the people approach, just like you would in a face to face situation. Then, respond and act accordingly to your audience’s needs and wants, allowing you to keep the human conversations going within your loyal community!