Have you considered video marketing as a marketing strategy for your agency? Video sharing has become one of the more popular trends in social media. Videos are a powerful way to share information and educate existing clientele and prospects with ease. When done effectively, videos can boost brand awareness for your agency, and help increase engagement.

Marketing statistics state that videos make up 90% of online traffic. This means that, now, more than ever, it is important for insurance agencies to consider integrating video into their inbound marketing plan.

Here are some tips to get you started.

Uses of Video Marketing

• Video gives your website a personality – Visitors spend more time on your website if your video is interesting, informative and unique
• Convert more visitors into prospects- Educate your customer with material they normally would not read
• Present the company as an industry expert
• Boosts the results of traditional services and resources like reviews and website conversions
• It is cost effective! Most video services are free (or practically free) and easy to use!

With so many video marketing options, it can be hard to decide which medium is most effective.

Top Social Media Channels

Here are some basic facts about the social media channels your agency may be most familiar with.

YouTube

• 120 billion views per month
• Create a YouTube company page to showcase portfolios of your work and client testimonials

Instagram

• Instagram’s 15-second, non-looping video capability allows videos to be shared over most social media platforms
• Try short video clips to answer common questions and promote special offers/events
• Increase engagement through contests. Create a hashtag, ask for user submissions, and offer small gifts for the best video.

Vine

• Allows for creation of 6-second video loops. A Vine video can also be shared on your agency’s other social media channels
• Vine is the ideal platform for product previews – use it for showcasing a new service or policy
• With a limited time frame, videos are snappy and memorable

Facebook

• Up to 20 minutes of HD video
• Facebook is the ideal platform to showcase product reviews. Encourage your Facebook fans to upload videos to persuade other customers to participate.
• Promote non-commercial aspects of your business. Are there any charitable causes your company is associated with? How are you helping your local community?

Google + Hangouts

• Beneficial for Google search results!
• Google + allows for live stream through YouTube for webinars
• Google+ also allows live chat with other users

Video Content Ideas

Client Testimonials

• No one can sell the benefits of doing business with your agency better than an actual customer. Pick out a client or two that can advocate for your agency. Ask them a couple of questions about their personal experience with your agency.

Explanation of Services

• Insurance can get complicated – videos are a great way to explain coverages. A quick video series explaining or showing what happens in an accident, how to make a claim, what is covered, and why, helps educate the client in a unique way .

• We recommend creating a library series of short coverage explanation videos that people can go back and access easily via different platforms such as Youtube.

These are just a few ways you can incorporate video into your content marketing strategy. After experimenting with different forms of video, you’ll soon discover which platforms are most suited to your particular marketing goals. Ultimately, you should increase your online presence and inspire more people to share your content.

Implement some of these ideas at your agency today!