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The Order Of Operations For Social Media

Tuesday, September 20, 2011
Written By
Digital Content Team

There are multiple methods to build your fan base and have your audience invested in your blog or social networking site.  However, with so many different ways to increase your following, shouldn’t there be one easy way to help your insurance social networking?

According to SocialMediaToday, author Amanda Vega has provided an acrostic to use in order to remember how to keep your audience loyalty.  The memorization technique she came up with is as follows:  Never Ever Forget To Chat Loyally

N = news: The first thing you should do in the morning is consume some news. You can become a better conversationalist if you know something about the current world around you.

 

E = email: In your email, you are beginning your social interaction for the day. You are actively communicating in a two way format. Remember that news you read? Well, go ahead and shoot a note to an editor or producer to round that out for the day. Your email likely contains some interesting newsletters, updates, etc

 

F = facebook: It’s wise to check in on Facebook in the AM in order to send some “happy birthday” love to your friends and those you want to build a deeper connection with. It’s also a good way to see what’s going on in other people’s lives so you can interact in an authentic way.

 

T = twitter: It’s a good idea to do a quick check on Twitter in the morning to see what is going on in your circle of influence. This will also give you a quick glance of any trending topics and may just give you some good information to share.

 

C = comment marketing: This is the part of social media that most miss.  Pick some of your favorite sites and actually participate in the conversation. Leave your comments, don’t steal the thunder of the author, and be social. If you have something to say, speak up.

 

L = linkedIn: It’s a good idea to check in at least once onLinkedIn. You should pay attention to any updates from those in your network, answer some questions, and see if you maybe have a new connection to chat with.

 

This strategy is a good way to manage your social interaction, on top of everything else you do on a daily basis.  By organizing your time and staying up to date, you can capture your audience with ease as well as focus your insurance social networking by providing information your clients are interested in!