You hear so much about Facebook, Twitter and now Google+. These are the top-dog social media websites and many people prefer them. However, these are not the only 3 social media sites that are beneficial when it comes to your insurance marketing strategies. Say hello to Tumblr.

Tumblr is a blogging platform. It allows you to share anything—news, posts, photos, and even videos. It is a lot simpler than a Facebook page, and that is the beauty of it. Simplicity! You are still able to interact with clients and get your news across to the masses. Your clients are able to “like” you and follow your blog, and you can do the same. This is where you are able to build a fan base and make a name for yourself in the Tumblr world. Yes, people are still able to comment on your blog posts and ask questions. And you are expected to answer! You are expected to communicate with your audience.

So how is this different than others? Tumblr is a public blog. Anyone from anywhere can access your Tumblr page with a simple link. This is a great benefit—public is good! You want the world to see what you have to say.

So what are you waiting for? Getting started on Tumblr is simple. Create a name and password and start exploring! And in the meantime, here are a few tips for you:

#1: Keep it professional. Be sure to have fun with your blog, but remember to keep it professional. Try not to curse or post anything offensive. You are going to have a large audience, it is important to keep them happy.

#2: Reach out. Don’t just wait for people to start following you! Reach out to those with similar interests and field of work.

#3: Upload a photo. Giving yourself an identity is the first step in opening up. Your followers want to see who they are following.

#4: Simplicity. Design your Tumblr to match your personality but don’t go too crazy. Stick to a simple design and colors that don’t hurt your reader’s eyes. You don’t want to lose readers because of an annoying font choice. Layout is important as well. Easy navigating is a plus!

#5: Be human. Between blogging for business, take the time to blog about something interesting that happened over the weekend or a funny story. Your followers will appreciate it!

If you follow these few tips, you are sure to fall in love with your Tumblr account- and meet new people!