Although you may be blogging every day and thinking of unique content, that may not be enough. By better understanding your audience and their needs, you can watch your blog move from good to great!

According to SocialMediaToday, with so many blog pages on the internet, you need to find ways to stand out from the crowd. By stylizing your blog to match the culture of your agency and draw people in, you can appeal to a wider range of readers. In addition, the basis of any good blog is that the information is well-written, clear and relevant to the intended audience.

However, for many writers, the problems are with the style and layout, rather than poor content. The following are tips on how to improve these flaws:

• Formatting: The text within your blogs should be laid out in short paragraphs, each focusing on one main idea. Research has shown that the layout of the text on a page alone will make a big difference to whether someone starts to read it or not.

• Overall aesthetic: The whole mood of your site is determined by the layout and color. The look and feel of the whole page is important, and it is easy to create the right atmosphere just by choosing a good background color and text font for your site.

• Utilizing multimedia: Pictures integrated into the text give an immediate impact to your blog. If you can find interesting and relevant pictures, then this will greatly enhance your blog because your audience now has a visual understanding of your content. Other options include adding charts, graphs or maps. Adding these elements is a great way to cut out chunks of text and still give the same information.

As you further your knowledge of blogging, you can also apply the lessons to your overall insurance agency marketing strategy. What you must remember is that the more creative you are, the better, because people want interesting content.

If you only give them chunks of text, you will lose your community. Therefore, stay focused, vibrant, fresh and relatable!