For the local insurance agency, the modern consumer is not the only piece of the puzzle to worry about when it comes to generating leads and rounding out policies to drive sales. There are many aspects of a successful business that can make or break your agency’s growth. As we move into 2014, are you considering all of the different parts of your agency?
Ask yourself these three questions:
1. What can I do to increase sales?
2. How can I motivate my employees?
3. How can I build a world class sales culture at my agency?
At Zywave, we have worked with agencies just like yours throughout the country. We have found, more times than not, that there are intrinsic consistencies within the insurance industry – we call these the dysfunctions of an insurance agency.
You are all superior when it comes to your knowledge and expertise in the insurance industry. However, the modern consumer has changed. The Internet has revolutionized how business is handled. Is your agency making the right moves to change with the industry?
The first step to answering that question is to understand the common problems that plague the industry. How can your agency learn from these problems and grow from the challenges? The good news is that each of the common dysfunctions of an insurance agency is solvable. You can improve your business work flow. You can learn from the mistakes.
Check out this infographic and see for yourself.